Make It Fit
Mario Lopez has a fitness book dropping May 13 from Rodale, one of the smartest celebrity-branded books lately since it's perfectly sculpted around his sculpted brand. Great cover, too, with "BEST BODY EVER" promising what everyone wants in a fresh, yet Us Weekly way, and a title (Knockout Fitness) that subtly signals gay guys it's okay to be buying the book just to get a good look at the knockout in all his shirtless glory.
According to Rodale, the book is filled with: "Mario’s favorite activities: boxing, running, biking, dancing, yoga, basketball and swimming." Okay, maybe those are in his Top 8, because I'm pretty sure #1 is something the publisher couldn't pay him enough to commit to print.
im sold. :)
Posted by: chris | March 28, 2008 at 09:45 AM
when I first saw this cover, I thought his head was photoshopped on the the body
Posted by: heyo | March 28, 2008 at 11:06 AM
I also heavily thought of Photoshop at first glance... but on his face... That doesn't even seem to look like Mario Lopez!
Posted by: Francois | March 30, 2008 at 05:06 PM
I have no doubt that it's his face and his body (minus imperfections, of which there are not many), but I would agree—they seemingly obviously married their fave face shot with their fave body shot.
Posted by: Matthew Rettenmund | March 30, 2008 at 07:00 PM